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Reviews the main food choice trends driving consumer demand for functional foods and the constraints limiting market development. Considers previous research activity in the functional food arena and subsequently identifies paramount research priorities that may facilitate the development of products that will help satisfy consumer demands for convenience, health and sensory pleasure.

Six empirical studies of nurse migration motivations and intentions were identified for review. The review revealed that motivations and intentions varied by country of origin and by individual nurses. Nurses from more developed countries migrated for personal reasons, while nurses from less developed countries migrated for economic, professional and family reasons. Country‐level studies are needed in resource‐poor countries to inform health system policies and workforce development. These policies must simultaneously protect the right of the individual nurse to migrate and create conditions conducive to retention of nurses. Additional research is needed to understand the decision‐making processes related to migration and the experiences of individual nurses who migrate to more developed countries.

To assess the potential for development in the agri‐food sector by investigating: consumer awareness of health‐enhancing foods; key influences on their perceptions of and attitudes towards these foods; their relevant purchasing behaviour in the context of the Northern Irish dairy products market. To develop recommendations for future segmentation and positioning strategies for health‐enhancing dairy foods.

Northern Ireland is a geographically discrete area of the United Kingdom, which relies heavily on the agri‐food industry in general, and the dairy sector in particular. A consumer questionnaire was adapted from previous studies. After two pilot studies with 30 and 50 consumers, 600 were administered face‐to‐face to a quota sample of male and female shoppers in six key supermarkets across Northern Ireland. Results were collated and analysed by SPSS. Descriptive parametric and non‐parametric statistics re‐reported in findings.

There is potential for the agri‐food industry to expand further, particularly in the case of added‐value food products, among which health‐enhancing foods should be treated as an important subset. However, a pre‐requisite is development of enhanced consumer segmentation and product positioning strategies.

The findings and conclusions derive from one study of one specialist product type in one small national market. Generalisation should be possible, at least informally, but comparative studies are indicated.

The findings indicated a general lack of awareness of the health‐enhancing food concept and the level of (largely proven) health benefits of such products, which is a barrier to their wider adoption of these products. The key aims goals for marketing planners in this context are thus awareness generation and consumer education. The crucial segments of the general target audience and the core message to be conveyed, are both defined by the findings.

This study provides a research‐based foundation for a more proactive and informed marketing strategy in a particular context, potentially transferable to other market sectors and locations.

This paper examines the gray market for consumer products, with a particular emphasis on the reasons for gray market growth, the distinct channels of distribution for gray market products, and the means by which the gray markets may be terminated. Secondary emphasis is provided on the factors that lead to gray market emergence and on the impact of exchange rates on gray markets. A major conclusion of the analysis is that gray markets for consumer products will continue to grow as manufacturers benefit from gray markets. This growth will be associated with products manufactured and distributed within the national market rather than imported products which fueled the gray market growth of the previous five years.

A dynamic retailing format is emerging in metropolitan cities across the USA: the underground mall (UGM). The UGM is a place of trade where a cluster of socially networked buyers (i.e. potential customers) and sellers (i.e. retailers) meet face‐to‐face in a private setting (i.e. in the seller's garage or in a neighborhood clubhouse) for the purpose of trade. This study seeks to detail how this unique retailing format operates and examines factors influencing consumption within this gray market.

Two theories were utilized in developing a framework for data collection: gray markets and market embeddedness. Data were collected via in‐depth interviews with 16 UGM shoppers. The data were analyzed and interpreted according to the protocol for phenomenology.

A combination of diverse retailing and socialization benefits drives the gray market of the UGM. Retailing benefits include a wide variety of vendors and products, unique items, convenience, a personalized shopping experience, and a comfortable shopping context. Socialization benefits include strengthening interpersonal relationships and building connections within one's community.

This study makes an important contribution to the gray marketing literature. The findings illustrate that a combination of diverse retailing and socialization benefits, not price, drives this particular gray market.

This research is original to the gray market, market embeddedness, and retailing literatures within the field of marketing. The findings of this study suggest that consumer motives for shopping in the gray market of the UGM are more hedonic than utilitarian in nature.

Cervical cancer (CxCa) incidence and mortality remain unacceptably high in South Carolina, USA, presenting an ideal opportunity for intervention. To address this need, Cervical Cancer-Free South Carolina developed an academic-community partnership with researchers and students at a public university to design, implement, and evaluate a theory-based CxCa communication campaign, It’s My Time. The paper aims to discuss this issue.

The goal of this campaign was to decrease CxCa by increasing human papillomavirus (HPV) vaccination and appropriate screening. This paper describes the development, implementation, and evaluation of a successful theory-based CxCa prevention communication campaign for college women based on formative audience research and targeted messages delivered to audience segments through new and traditional communication channels. The health belief model (HBM) served as a theoretical framework for the campaign throughout development, implementation, and evaluation.

This campaign demonstrated the effectiveness of the HBM to address CxCa prevention, including HPV vaccine acceptability. The campaign aimed to increase perceptions of susceptibility, which were low, by emphasizing that HPV is a sexually transmitted infection. A community-based grassroots approach to addressing disparities in CxCa prevention increased benefits and decreased barriers. Social media emerged as a particularly appropriate platform to disseminate cues to action. In total, 60 percent of participants who responded to an anonymous web-based survey evaluation indicated that they received the HPV vaccine as a result of campaign messages.

This paper offers practical suggestions to campaign planners about building academic-community partnerships to develop theory-based communication campaigns that include conducting formative research, segmenting target audiences, engaging with young people, and incorporating social media.